Distinguished Lecture by Ms. Amala Akkineni on ‘The Silver Screen’-
Art, Science or Business?
Rapporteur: Tanya Desai
January 28, 2019: Pandit Deendayal Petroleum University (PDPU) in Gandhinagar hosted a Distinguished Lecture by Ms. Amala Akkineni, an actress of repute and Director of Annapurna International School of Film + Media (AISFM) in Hyderabad, on January 28, 2019. The lecture was focused on the topic, ‘The Silver Screen – Art, Science or Business’. The event started with the felicitation to Ms. Akkineni by Prof. Nigam Dave, the Director of School of Liberal Studies (SLS) under PDPU. Thereafter, Ms. Amrita Chakraborty, a Lecturer of Media and Communications at SLS, delivered the welcome note.
Sharing her vision and that of her institute, Ms. Akkineni highlighted the dire need of creating an avenue that trains the next generation and helps them receive the skills required to take Indian cinema to the next level, i.e. an avenue that is not only superlative, but also accessible.
By presenting some intriguing statistics relating to the Indian economy including the media and entertainment industry, she elucidated how the business of the film industry is growing faster, which in turn will create a large demand for trained professionals and creative content.
Ms. Akkineni highlighted on the different phases of film making such as pre-production, production and post-production and the professionals required at each stage, ranging from product and set designers to sound designers along with digital imaging professionals.
She also threw light on how cinema, being a medium of entertainment, is a combination of many things and expertise. People from a wide range of backgrounds work in developing a film. There are storytellers who present their ideas to the financiers and finally a team of creative people execute the vision. Cinema wouldn’t be the magic that we see it as without any one of these individuals.
The talk was interspersed with insightful and witty anecdotes. She also quoted the examples of several films that showcased the pinnacle of some elements which were talked about (such as VFX, graphic design etc.). The lecture ended with a round of thought-provoking and interesting questions by some students, which were answered in detail by Ms. Akkineni. Some questions were asked about the future of Indian regional cinema, Blue Cross of Hyderabad (an animal welfare society founded by Ms. Akkineni and her husband), and also about balancing her career of being both an actor and a director of the institute.
This insightful and interesting lecture ended with a concluding note and a vote of thanks by Prof. Nigam Dave.